Success Online Blueprint

Google’s been the most well-liked search engine for many years. Google is the most used search engine with a cut of 71.96% market share as of January 2, 2010 according to Hitwise.com. Yahoo got 14.81% while Bing acquired 8.96%, ahead of Ask.com (2.56%) and Aolsearch.com (0.96%). That is the main basis why most Quality SEO companies focus more on Google.

Entering the world of SEO is hard especially if you’re a newbie. While there are many resources available all over the net on search engine optimization techniques, the basics rarely get covered. For a beginner to catch up on the essentials can take a week or two since the most essential terms are sometimes not explained.

To outrank all the websites I Google top search results page, learn the basics as follows.

1. Algorithm – When it comes to search engines an algorithm is the mathematical formula used by the search engines in deciding where to rank individual web pages. In ranked order, the web pages are listed on the Search Engine Results Page.

2. Anchor Text – This is the text that is visible in hyperlinks. Anchor text gives great opportunity for placement of the website’s keywords.

3. Crawlers/Spiders/Bots – The applications used by the search engines to crawl all the indexed websites to get the necessary and specific information.

4. Filters – Filters are division of the software in search engine bots which look for unwanted characteristics on a web page. The ranking of a web page goes down when the filter detects malicious SEO techniques.

5. Inbound Links – This are the links from other sites going to your site. Developing inbound links or backlinks helps to establish site popularity.

6. Index – A website is automatically removed from a search engine index if it breaks the search engine rules.

7. Internal Links – The links within your site. The internal links of your website are good resource for your keywords.

8. Keywords – Keywords can be consisted of one, two or more words, making a phrase. They are the desired words to be searched for when someone is searching on your subject. They can also be connected to the search terms. Keywords are placed throughout your site to let the search engines know that your site is relevant to that search. It is good to have a range of keywords to cover all of your bases.

9. Outbound Links – This are the links to other sites from your sites. This can be needed to build up your relationships within the Internet community.

10. PageRank – The scheme used by Google to rank the web pages on its index. PageRank is analyzed by the algorithm of Google based from a series of criteria like the quality inbound links.

11. Visitor – The one who views or simply visits your website. The most important among them all since you’ll be getting soon-to-be clients from them. They are also called user.

Through continuous usage of these best practices of quality SEO, your website will unquestionably win the Google search results.

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